Nairabet was the first domestic online sports betting website in Nigeria. All forms of gambling in Nigeria including sports betting is regulated by the National Lottery Regulatory Commission. The lottery was legalized with the National Lottery Act, and gambling is defined by Chapter 22 of the Criminal Code Act enacted in It is important to note that all forms of gambling are restricted to all citizens of Nigeria below 18 years of age.
Sports betting is an extremely profitable business in Nigeria. Roughly 60 million Nigerians between the ages of 18 and 40 are involved in active sports betting. On average, these punters spend around 3, Naira every day on bets. Sports betting provides Nigeria football fans with the opportunity to earn money from what they love. In , sport betting shops can now be spotted in almost every street in Lagos and new ones are propping up daily. A leading report on Gambling in Africa published in by KPMG reeled out some startling numbers on the sports betting industry in Nigeria.
The online sports betting industry in Nigeria has registered tremendous growth in the past few years with more and more operators entering the market. How do you start an online sport betting business in Nigeria? This is the most important decision to make since you will be entering a long-term partnership with your sports betting iGaming software provider.
Take your time to evaluate the existing options in terms of quality of services offered and price. You want to choose a software provider that has a deep understanding of the online gaming industry and experience in launching successful online betting platforms. Obtaining a gaming license in Nigeria requires approval from several operators. The way your website looks is very important. You need to choose an attractive design or invest in your front end development because it is the most important aspect for your players when choosing among tens or hundreds of similar betting websites.
Also, make sure that your website is responsive on mobile devices because that is where the largest audience resides. For my study , I collected data from in-depth interviews with fans of European football clubs, betters, parents and guardians of fans and betters, security personnel, owners and operators of betting outlets as well as football viewing centres in Lagos, Ibadan, Oyo State, south west Nigeria and Yola, Adamawa State, north east Nigeria.
In addition, I observed betting activities and collected data from recent online news reports and other published works. From the various interviews conducted and my observation, I found there was a link between football betting by young Nigerians and a perceived increase in violence and criminal activities. But in my view the answer is not to ban such betting but to address the unemployment and poverty which propel people into it. My interviews and observations in the field show that there is a concern about teenagers stealing to fund their football betting.
A parent interviewed in Adamawa State explained that:. I noticed that money was getting lost in our house on daily basis. At first I thought it was mere misplacement. Later I started to hear from my neighbours also complaining of loss of money within their homes. We later got to know that our sons were the ones stealing the money to play football betting because we always see them with receipts of bet and we know that they do not have business from where they can get money for betting.
But the jackpot rarely comes. At football viewing centres, customers are routinely warned about fighting. One operator of a viewing centre in Yola told me:. In recent times, we have witnessed outbreaks of violence among our viewers. Some of these fights are over unresolved longstanding issues. Sometimes, it is as a result of anger sustained from major loss in football betting.
I spoke to one gambler who said:. You cannot just go and put a huge amount of money into betting without any form of spiritual enhancement that will guarantee and insure you. If you do that without spiritual enhancement, you will just continually give your money to bet companies with their managers and staff to feed fat on while you continue to stay broke. Even bet company operators use spiritual power to ensure that their clients do not win….
There have been calls from moralists, especially in religious circles, for the government to criminalise betting, especially football betting. I witnessed two such discussions during an Islamic preaching in Yola, Adamawa State. In fact, one state has been urged to take the first step.
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