Online lending Preemptively eliminate defaulting customers and enlarge your market by taking control of your credit risk analysis. Payment gateways Take control of fraud management by removing threats, bad merchants, and fraudsters from the equation. Have you ever signed up to a service with different accounts? You might have, without noticing, broken their terms and conditions by performing what is known as multi accounting.
But those who purposefully create multiple accounts to abuse a system are crossing a fine line between customer benefits and company damage. At its core, multi accounting simply means opening more than one account per person. But there are sophisticated methods and simple ones. Multi accounting creates different problems depending on the site platform or service it is targeted at.
In the eCommerce industry, companies have to deal with multi account payment fraud as well as promo abuse. Online loan providers have to battle fraudsters who use multi accounting to default on the loan and run away with the money. Similarly, financial institutions have to stop fraudsters from gaining access to promos or payment methods for fraudulent purposes. In the social media and online dating world , users will create multiple accounts to reach more people — often to scam or spam users.
The Gaming or iGaming industry has its own term for multi accounting: smurfing. The method is the same, and the goal allegedly more innocent. It is simply for gamers to improve their tactics without damaging the statistics of their main account. In our last webinar for the gambling industry, a poll revealed that finding connections between different accounts was the number one challenge for fraud managers. Our solution includes combining the following tools to create a four-pronged line of defence:.
This is why AI-Powered rules, velocity rules and behaviour profiling are the only effective solutions to filter out the noise and reveal accurate insights to determine if multiple accounts do indeed belong to the same person. Multi accounting is a growing problem for almost any kind of business operating online. It can be simple or complex, and innocent or done on a scale only an organized crime ring can reach. However, tools such as IP and Device fingerprinting, email analysis and AI-driven algorithms are strong weapons to have in your arsenal against fraud.
And while not all multi accounting should necessarily be seen as fraudulent, you can still implement the right tools to let your team decide if it must be stopped or not. More importantly, if a customer seems suspicious based on the digital footprint, you should have enough flexibility to add or remove dynamic verification steps.
All so you can reduce conversion churn, friction, and simplify the user journey for delivering the best experience possible. Florian helps tech startups and global leaders organise their thoughts, find their voices, and connect with customers worldwide. Products Intelligence Tool Increase fraud detection accuracy in one click. Industries Banking and Insurance Onboard more customers with less friction while remaining compliant and competitive.
A few of them are interested. Matched betting is a growing trend. Billy, your best friend, is eager to start matched betting. You kindly offer to show him the ropes. So Billy comes round. He brings pizza and beer. But if you log on to, say Ladbrokes , for example, you may find them refusing to let you create an account for Billy on your computer.
He might have a different name, postal address, phone number and debit card, but because you are using your laptop Ladbrokes can see it is the same IP and MAC address, so bars it from opening another account in a separate name. Partners across the land raised eyebrows when Google launched its Incognito service. Suddenly we could browse the Internet without having to cover our browsing tracks. Why would we possibly want to do that, if not for nefarious purposes?
Though, as we know, Google markets its Incognito service at people wanting to hide nice surprises from their special someone. Other browsers, by the way, also offer private windows. So you might think that opening an Incognito window might be enough to allow you to show Billy the matched betting ropes. Sadly not. You can show him on yours, he can do it on his. So to speak. That would be the MAC address sorted. But you would still have the issue of the same IP Address, which would also raise a red flag for whichever bookmaker you would be looking to bet at.
Bookies have cracked down on the use of VPNs because some punters used them to create multiple accounts to try and fox the bookmakers out of their promotional offers. You live in a shared flat. There are six of you.
Media services such as Netflix and BBC have systems to identify shared IPs and blacklist them from accessing their services. Bookies do too. Now, if you conducted your matched betting activity via your desktop computer, and you had a laptop that could connect to the internet via your smartphone or a dongle, it would be a different story.
Unbeknownst to many a punter, bookmakers actually install tracking software on our computers when we sign up for a bookie account, under the blanket of checking for fraudulent activity. Is this a breach of privacy? However, just like Neo and the rebels, we can fight back to retain our privacy.
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You might have wondered just how people make the really significant sums of money from matched betting. The benefit of this is quite clear, the more bookmaker accounts someone has access to, the more offers at their disposal. Well, some people may have access to sets of bookmaker accounts.
Another great bonus is that there is no additional cost to the small ongoing expense of matched betting. Members can simply rinse and repeat the process using all the Oddsmonkey guides over and over again. This question is an ongoing debate throughout the matched betting community. To be clear, making complete fake identities to try and open new accounts is illegal and would only get you in trouble. Multi accounting is a grey area that some matched betting forums forbid conversation about.
Bookmakers and casinos are well aware multi accounting happens, and they do their best to spot it. If a bookmaker has been able to detect a link between accounts, the worst consequence I have heard of has been a confiscation of funds. The problem bookmakers have is, if done a certain way, it is difficult for them to spot and prove if someone is multi accounting or not. In order to start multi accounting, someone must have a friend or family member they trust completely.
The friend or family member must be in complete agreeance and happy for the matched bettor to use their details. Trust is important because the matched bettor is trusting their friend or family member with their money. If someone is using multiple accounts to do matched betting , they need to do everything they can to appear as if they are the true account holder. To open a new set of accounts someone would need several things that are separate to their own details:.
However, people might not be aware of the issues surrounding IP Addresses and devices when multi accounting. Bookmakers can easily link multiple accounts if they are using the same IP address. An IP address is a numerical label assigned to each device connected to a computer network. Some bookmakers specifically state, one bonus per IP address. By turning a mobile phone on to Airplane mode and back again, a new IP address can be created. A virtual private network VPN extends a private network across a public network and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network.
Basically, this means someone can set up a VPN and use the new private network to appear as if they are on a different computer. Some bookmakers are known to have detected multi accounting even when a VPN was in use. Refurbed desktop computers, laptops, second-hand mobile phones or tablets are a cheap and simple solution for multi accounting matched bettors.
The second benefit is that if you are unfortunate enough to have one of our accounts restricted, you still have the use of that bookmaker through one or more of your other accounts. Check out my Mug Betting Guide which is full of tips on how to keep your accounts open, long term.
This can be anyone, a relative or a friend.. Nothing between your account and this new account should be connected in any way — You need to look like two entirely different people. So in order for your account and the new account to be unconnected you MUST fit each of the below criteria:. You will need to get this person to set up a new bank account under their name, but which you have control over, and have possession of the Debit Card. Even when setting up a bank account online be prepared for the fact that they may request for you to come in and show them ID.
I set accounts up for my two family members online very quickly and easily. In one case they asked for the account holder to come into the bank to show ID. They then posted the debit card out within a few days. If you were to log onto each of your accounts with the same Wi-Fi connection, then the bookie will see that those accounts are logging on under the same IP Address. This will flag to them that these accounts are being operated by the same person, and your accounts will be shut down.
The way to get around this is by using a VPN. You will also need to create a new email for each new account — But this is obviously very quick and easy to do. If a bookie requests that you verify your account and they definitely will at some point , you will need:. Failure to not meet all of the above criteria will eventually result in your account s being shut down. The hardest part of this entire process is being able to convince a friend or a family member to let you do all this family members work better in my experience.
What next? As I stated earlier when you matched bet under your new second account, this will have to be under a different IP address.